The Top 3 Things to Research
Are you attending a corporate briefing for a company you know little about and you have only 30 minutes to prep? Has one of your professors asked you to meet with them later today to give you a lead about a job opportunity, and you want to quickly check out what you can about the company?
When short on time, tackle these areas first. You can conduct a more in-depth investigation if you pursue your lead(s) later on.
Review company information: Look in Mergent Online for company profiles, SWOT analyses, and other company research.
Research your industry space: Read the industry profile in IBISWorld or use the First Research Industry Profiles within Mergent Intellect or ABI/INFORM to get an industry profile.
Review company financial information: Use Capital IQ to get a quick overview of company financial highlights.
Search Examples
- FactivaTo get articles about Amazon:
1. Access Factiva via the Management Library website.
2. Under Search > Search Builder, click Company to expand the option.
3. In the Company search box type Amazon and click on the appropriate result to add that company to the search.
4. Set your date range to as long or short as you would like. You can also select region, language, industry, etc.
5. Click the Search button.
6. If the results are too large, click the Modify Search button as use keywords in the Free Text Search box or other parameters to limit the results. Notice the examples link by the Free Text Search box. This has many useful suggestions as to how you can further filter your results.
Getting to Vault
- FirstHandVault reports provide the "inside scoop" on a company's strengths, culture, attitude toward diversity, promotional opportunities, and recruitment process.
Access Vault via the Management Library website or directly via the library catalog.
Create an account using your Cornell email address.