Components of the Introduction Section

   The introduction section contains the following:

  1. Name of the company
  2. Date of incorporation
  3. Main businesses of the company
  4. Mission statement

    Where do I look?

Start with the Annual Report and the Company's Website.  Google works pretty well for both of these. Mergent Online is an option as well.

Google Web Search


Hints and Tips

If you can't find basic company information in Capital IQor the Company website, you might try e-mailing the company directly.


Not every company will have an official mission statement.  If your company does not have a mission statement, be sure to indicate that is the case, and suggest an appropriate mission statement for the company.

Getting help with the assignment

  Getting Help

  1. First and foremost, please watch the videos available in this guide. They will show you how to use the resources, and therefore find the information you need.
  2. If you need clarifications on the assignment, such as ratios or what each section means, please ask your TAs
  3. For questions about resources and research, Please visit the NEED HELP? page on this guide.