Impress recruiters by knowing specific details about recent events affecting the company and the industry. Perhaps they recently hired new top executives or they were affected by industry, regulatory, or market changes.
There are two ways you can add an RSS feed for the site you want to receive updates from to your RSS Reader.
Company profiles will often include a SWOT (strengths, weaknesses, opportunities, threats) analysis, strategy, competition, and recent acquisitions. You can find company profiles and/or tearsheets from databases like Business Source Complete, Capital IQ, Hoover's, and Thomson One Banker.
Finding a company profile in Business Source Complete:
Finding a company profile in Capital IQ (If you do not have an account you can use computers 11 or 12 in the library.)
Finding a company profile in Hoovers Online:
Finding a company profile in Thomson One (use Internet Explorer).
If the company is publicly traded, it is essential that you visit their investor relations webpage and take a look at their most recent annual report and 10K or 10Q. Also check out recent press releases or presentations.
Finding a company's investor relations page is as easy as "Googling" the company name and "investor relations".