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Career Guide: Tips for MBAs: Research Companies

Company News

Impress recruiters by knowing specific details about recent events affecting the company and the industry.  Perhaps they recently hired new top executives or they were affected by industry, regulatory, or market changes.

Use RSS to save time!

Use RSS to track industry and company news. You can have an RSS feed go directly into a reader like Newsblur or your email client like Outlook.


There are two ways you can add an RSS feed for the site you want to receive updates from to your RSS Reader.

  1. Most common: Copy feed URL and paste it into an "Add a subscription" field in your RSS Reader.
  2. Click the "Subscribe" link or the  button on the site you want to receive updates from and follow their directions.

Finding a company profile

Company profiles will often include a SWOT (strengths, weaknesses, opportunities, threats) analysis, strategy, competition, and recent acquisitions. You can find company profiles and/or tearsheets from databases like Business Source Complete, Capital IQ, Hoover's, and Thomson One Banker.

Finding a company profile in Business Source Complete:

  1. Enter the company name in the first search box
  2. Enter SWOT in the second search box and select TX All Text from the corresponding dropdown menu.
  3. Click SEARCH
  4. Refine results, such as date, using the filters on the results screen.

Finding a company profile in Capital IQ (If you do not have an account you can use computers 11 or 12 in the library.)

  1. Enter the company name in the search box and hit enter.
  2. Select the company from the resulting list.

Finding a company profile in Hoovers Online:

  1. Enter the company name in the search box and click the Search button.
  2. You may need to then select your company from a list of results. You can sort results by name, location, or sales.

Finding a company profile in Thomson One (use Internet Explorer).

  1. Click Company Research under Company Views > Research > Company Research from the left navigation menu and select the Advance Search option.
  2. Enter criteria for searching for you company such as company name and SWOT. Be aware if you are searching just the title or the title and full text of reports as well as the phrasing (You need to use AND in between words unless you want to search them as a phrase.)

Investor Relations

If the company is publicly traded, it is essential that you visit their investor relations webpage and take a look at their most recent annual report and 10K or 10Q. Also check out recent press releases or presentations.

Finding a company's investor relations page is as easy as "Googling" the company name and "investor relations".