Business Resources - Recommended by Mann Library: Market / Marketing Research

Offers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.

Excellent resource for international industries, countries, markets, and products. Market research reports, statistics, and analyst reports cover consumer market sizes, country market data, forecasts, consumer lifestyles, companies and brands, and many product & location specific reports.

Statista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

IBISWorld provides industry research reports and profiles for over 700 United States industries as well as a wide range of industries in China. Business reports for five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic data. Each report provides key statistics, market characteristics and segmentation, industry conditions, leading competitors, industry performance analysis and future outlook.

In-depth market research and strategy reports with European and global coverage of the following areas: Aerospace & Defense; Automotive & Transportation; Chemicals, Materials and Food; Electronics & Security; Energy & Power Supplies; Environment & Building Technologies; Healthcare; Industrial Automation & Process Control; Information & Communication Technologies; Measurement & Instrumentation. Covers 1998 to present, updated as new reports are produced.

Business Source Complete provides full text for scholarly business journals and other sources, including full text for more than 1,800 peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for top scholarly journals, including the Harvard Business Review. It also includes industry and country reports from Euromonitor and company and industry reports from Datamonitor.

ABI/Inform, an extensive international business and management database, contains bibliographic citations, abstracts, and full text of articles appearing in professional publications, academic journals, and trade magazines published worldwide. ABI/Inform covers the areas of accounting, banking, computers, economics, engineering management, communications, finance, health care, human resources, insurance, international trends, law, management, marketing, public administration, real estate, taxation, transportation.

Technavio provides market research reports for a variety of global industries, including technology, healthcare, retail, energy, aerospace, consumer goods and automotive. Unlimited report viewing is available, but each Cornell email address is limited to 20 downloads per month.

SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business, and marketing data for the United States. Excellent source for locating demographic and marketing data for specific geographic locations.

A product of the US Census, data.census.gov is the replacement for American FactFinder. It includes data from the American Community Survey, 2010 Decennial Census, Economic Census, County Business Patterns and more.