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Identifying an Industry
Most industries are officially classified according to the North American Industrial Classification System (NAICS). Identifying a NAICS code can significantly help you identify appropriate resources for that industry.
You can do this a few different ways; head to the NAICS web site and sift through industry descriptions until you find what seems like a likely match; or, look up the name of your company in Mergent Online and find the NAICS code in the company overview.