Examine how competitor's products are packaged, promoted, and what groups they target.
Mintel GNPD monitors worldwide product innovation and new product activity in consumer packaged goods markets. It covers overs food, drink, household, beauty & personal care, healthcare, and pet sectors across key global markets.
Here's an example of how to find profiles of pet products that focus on dog food released in North America using Mintel Global New Products Database
1. Under the Search option in the top menubar, select Advanced Search
2. Expand the Limit Results Category and select Pet Products
3. In the dropdown menu for Date Published, select Last Three Complete Years
4. In the Limit Results by Country/Region, click show expanded search. Scroll down and check the box next to North America.
Note: You can create a variety of tables and charts using the Analysis options.