Journals

Journals:

Cornell subscribes to tens of thousands of journals. Use Online Journals to locate journals by title or subject available electronically to Cornell students. Examples of some trade magazines and academic journals:

  • Advertising Age
  • Mediaweek
  • Journal of Brand Management
  • JMR Journal of Marketing Research
  • Marketing Science

Books

Introduction and methods to market research

Books: Specific Demographic Groups

Specific demographic groups

Books: Media and Markets

Media and Markets

Books: Consumer behavior and lifestyle

Consumer Behavior and Lifestyles