Cornell subscribes to tens of thousands of journals. Use Online Journals to locate journals by title or subject available electronically to Cornell students. Examples of some trade magazines and academic journals:

  • Advertising Age
  • Mediaweek
  • Journal of Brand Management
  • JMR Journal of Marketing Research
  • Marketing Science

Books: Introduction and methods to market research

And many more books via the catalog.

Books: Media and Markets

Books: Consumer behavior and lifestyle

Many more books available via the catalog.