Journals
Journals:
Cornell subscribes to tens of thousands of journals. Use Online Journals to locate journals by title or subject available electronically to Cornell students. Examples of some trade magazines and academic journals:
- Advertising Age
- Mediaweek
- Journal of Brand Management
- JMR Journal of Marketing Research
- Marketing Science
Books: Introduction and methods to market research
The Marketing Research Guide by Call Number: HF5415.2 .M35585 2006ISBN: 0789024160The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.
A Dictionary of Marketing by ISBN: 9780191800221Publication Date: 2016More than 2,100 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered.
And many more books via the catalog.
Books: Media and Markets
Companies & Their Brands
Call Number: T223.V4 A22Access via Gale Directories Online. A directory of manufacturers, with addresses, phone numbers, and the consumer products they produce. Companion resource is Brands and Their Companies.
Books: Consumer behavior and lifestyle
The American Marketplace: Demographics and Spending PatternsAvailable in full text via link to Lexis/Nexis Academic.
Consumer Behavior by Call Number: HF5415.32 .H69 2017ISBN: 9781305507272Publication Date: 2017draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment.
Many more books available via the catalog.