Journals
Journals:
Cornell subscribes to tens of thousands of journals. Use Online Journals to locate journals by title or subject available electronically to Cornell students. Examples of some trade magazines and academic journals:
- Advertising Age
- Mediaweek
- Journal of Brand Management
- JMR Journal of Marketing Research
- Marketing Science
Books
Introduction and methods to market research
-
The Marketing Research Guide by Call Number: HF5415.2 .M35585 2006ISBN: 0789024160The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process. -
The Advanced Dictionary of Marketing by Call Number: HF5412 .D33 2008ISBN: 9780199286003This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification.
Books: Specific Demographic Groups
Specific demographic groups
-
New Strategist PublicationsSearch our library catalog for the New Strategist Publications like: Who is Buying Travel, Americans Health, Americans Time Use, etc.
-
Marketing to Leading-Edge Baby Boomers by Call Number: Online & ILR HF5415.127 .G74 2005ISBN: 0972529071After reading this book, you will be prepared to benefit from the lucrative Leading-Edge Baby Boom market and their siblings who follow them. -
American Attitudes by Call Number: Olin HN90.P8 M58 2010ISBN: 9781935114758What Americans think about the issues that shape their lives, including Government and politics, Science, Religion, Work and money, Family and friends, Race, Personal outlook and Sexual attitudes and behavior.
Books: Media and Markets
Media and Markets
-
Companies & Their Brands
Call Number: T223.V4 A22directory of manufacturers, with addresses, phone numbers, and the consumer products they produce. Companion resource is Brands and Their Companies. -
Ad $ummaryQuarterly data on advertising expenditures by brand on different types of media. Email mgtref@cornell.edu to ask about access options
Books: Consumer behavior and lifestyle
Consumer Behavior and Lifestyles
-
The American Marketplace: Demographics and Spending PatternsCall Number: Olin Library Oversize HA203 .A63 +Available in full text via link to Lexis/Nexis Academic. Also available at Olin Library.
-
Best CustomersCall Number: ILR Reference HC79.C6 R87 2008ISBN: 9781935114093Publication Date: 2008-12-01Available in full text via link to Lexis/Nexis. Demographics of the consumer marketplace, including food, apparel, entertainment, financial products, healthcare, travel, and more. Also available in book form at ILR reference. -
Consumer Behavior by Call Number: HF5415.32 .H69 2017ISBN: 9781305507272Publication Date: 2017draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment.
