Demographic, Geographic, & Spending Profiles
When looking at the market it is important to identify who will potentially be buying your product. For example:
- Who are the important customers?
- What is the purchasing power of target consumers?
- Psychographics and lifestyles of customers?
Many of this data can be found via government resources such as the US Census or Bureau of Labor Statistics. Some commercial data providers use government data in conjuction with their own survey data for their estimates and forecasts.
Key Databases
- SimplyAnalyticsSimplyMap is an online GIS product that maps demographic and market data in the United States. Use it when you need demographic and marketing data for a specific geographic area in the U.S. such as a city, county, census tract, or ZIP code.
- PassportExcellent resource for international industry, company, market and product research. Find data on consumer market sizes, consumer expenditures, population characteristics, national characteristics, and more. Often includes forecasted as well as historical data.
- Proquest Statistical Abstract of the USFind data on the cost of living index, population by specific demographic groups, crime, income, and more. Data comes from various government groups, industry groups and associations, and private market research firms. The appendix contains a list of foreign statistical abstracts and contact information.
- Consumer Expenditure SurveyThe Bureau of Labor Statistics' Consumer Expenditure Survey records how Americans spend their money by tracking expenditures on food, housing, transportation, education, pensions, healthcare, etc.
- Roper Center For Public Opinion ResearchMaintains a data archive of public opinion polls conducted or sponsored by major polling, media, and public policy organizations such as Gallup, Roper, ABC, CBS, CNN, NBC, Pew Research Centers, New York Times, USA Today and Wall Street Journal. The data held range from the 1930s to the present. Most of the data are from the United States, but over 50 nations are represented.
- EIU.comeconomic, demographic, consumption and industry data on 60 major countries worldwide and 11 regional aggregates. Included are detailed economic and industry forecasts for the next five years and longer-term economic projections.
- StatistaStatista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.