Finding a company profile
Company profiles will often include a SWOT (strengths, weaknesses, opportunities, threats) analysis, strategy, competition, and recent acquisitions. You can find company profiles from Business Source Complete and Mergent Online. Databases like Bloomberg, Capital IQ, and Eikon will have financials, transactions, and peer analysis information.
- Business Source Complete1. Enter the company name in the first search box
2. Enter SWOT in the second search box and select TX All Text from the corresponding dropdown menu.
3. Click SEARCH
4. Refine results, such as date, using the filters on the results screen.
- Capital IQ1. Enter the company name in the search box and hit enter.
2. Select the company from the resulting list.
Company webpages
Company websites are a valuable source of information. Be sure to check out each of these 3 areas of a company's webpage:
- Customer-facing: this is usually the company's homepage. Note how a company describes itself and its business practices. The way the company organizes its webpage can help you understand a company's priorities and strategies.
- Employee/applicant-facing: a company's career page is a good place to learn more about a company's values and policies.
- Investor-facing: publicly-traded companies will also host an investor relations page with even more information about the company's financial position and business strategy.
Company News
Impress recruiters by knowing specific details about recent events affecting the company and the industry. Perhaps they recently hired new top executives or they were affected by industry, regulatory, or market changes.
- BloombergCreate company reports and track up to the minute company and industry news.
- Business Source CompleteBusiness Source Complete includes scholarly journals, business periodicals, trade journals, industry reports, and related information.
- FactivaNews articles, interview transcripts, and wires from thousands of sources around the world. Use the Search Builder to refine your search by company, industry, location, type and length of article.
- TwitterIf you are on social media like Twitter and LinkedIn, follow companies you are interested in as well as thought leaders in the industry.