HADM 7430: Marketing Management for Services: Industry Reports

Provides industry reports for over US 700 industries, categorized by the North American Industry Classification System (NAICS). Each report provides key statistics, market characteristics and segmentation, industry conditions, leading competitors, industry performance analysis and future outlook.

Business Source Complete provides full text for scholarly business journals and other sources, including full text for more than 1,800 peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for top scholarly journals, including the Harvard Business Review. It also includes industry and country reports from Euromonitor and company and industry reports from Datamonitor.

Offers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.