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HADM 7430: Marketing Management for Services: Company Research

Provides resources useful in completing the marketing plan project.

Company Research

Use the resources below to learn more about a company or create lists of companies meeting certain criteria. While all of these resources will cover US companies, read each individual discription to determine which resources cover public vs private US companies and international companies.

Private Companies

Unlike public companies, private companies are not required to release financials. This can make search difficult. These sources are recommended for finding information on private firms: