LibGuides: HADM 7430: Marketing Management for Services: Demographics

Demographic Information

When looking at the market it is important to identify who will potentially be buying your product. The resources below can help you determine your market size.

SimplyAnalytics
SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business, and marketing data for the United States. Excellent source for locating demographic and marketing data for specific geographic locations.

Bureau of Labor Statistics
The Bureau of Labor Statistics of the U.S. Department of Labor is the principal Federal agency responsible for measuring labor market activity, working conditions, and price changes in the economy. BLS provides access to the Consumer Price Index (monthly average consumer expenditures on products and services), pay & benefits information, employment, productivity, and selected international labor resources.

Passport
Excellent resource for international industries, countries, markets, and products. Market research reports, statistics, and analyst reports cover consumer market sizes, country market data, forecasts, consumer lifestyles, companies and brands, and many product & location specific reports.
American FactFinder
A product of the US Census, American Factfinder provides Census data in user friendly format. This includes the American Community Survey (yearly population estimates between Census decennial periods), American Housing Surveys, Annual Economic Surveys, Decennial Census, Economic Census, County Business Patterns, and more.
EIU.com
Economic, demographic, consumption and industry data on 60 major countries worldwide and 11 regional aggregates. Included are detailed economic and industry forecasts for the next five years and longer-term economic projections.

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HADM 7430: Marketing Management for Services: Demographics

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Demographic Information

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