Factiva: access to articles from more than 8,000 business publications, including market research journals such as American Demographics.
Ipoll Databank: consists of approximately half a million questions asked in American public opinion polls conducted since 1935 by major polling, media, and research organizations.
Sports Market Analytics: source of full-text articles, market reports, and statistics on sporting event attendance, broadcasting, sporting goods equipment market and more.
U.S. Commercial Service: the trade promotion arm of the International Trade Administration, contains market reports and country guides for U.S.-based companies seeking to do business internationally.
American Customer Satisfaction Index - independent measure of household consumption experience. The ACSI tracks trends in customer satisfaction and provides benchmarking insights of the consumer economy for companies, industry associations, and government agencies. Some data is available for free, while other parts of the site require a subscription.
Business.gov Market Research guide from the Small Business Administration that walks you through the market research process and includes links to government data sources.
Pew Research Center surveys and reports on the attitudes, opinions, and lifestyles of Americans. Including the Pew Internet and American Life Project, Pew Global Attitudes Project, and Social & Demographic Trends.
Survey of Consumer Finances is a product of the Federal Reserve and contains information on the financial and demographic characteristics of U.S. families.
Search engines are useful for finding information, but sometimes it is hard to wade through the bad results to get to quality information and reputable websites.
Use these tips to search Google like a pro:
Note: many search engines will allow you to refine your search in a simlar fashion.
|Introduction and methods to market research
Consumer behavior and lifestyle
Specific demographic groups
See more titles of books by New Strategist Publications.
Cornell subscribes to tens of thousands of journals. Use Find e-Journals to locate journals by title or subject available electronically to Cornell students. Examples of some trade magazines and academic journals: