Factiva: access to articles from more than 8,000 business publications, including market research journals such as American Demographics.
Ipoll Databank: consists of approximately half a million questions asked in American public opinion polls conducted since 1935 by major polling, media, and research organizations.
Sports Market Analytics: source of full-text articles, market reports, and statistics on sporting event attendance, broadcasting, sporting goods equipment market and more.
U.S. Commercial Service: the trade promotion arm of the International Trade Administration, contains market reports and country guides for U.S.-based companies seeking to do business internationally.
Search engines are useful for finding information, but sometimes it is hard to wade through the bad results to get to quality information and reputable websites.
Use these tips to search Google like a pro:
Note: many search engines will allow you to refine your search in a simlar fashion.
|Introduction and methods to market research
Consumer behavior and lifestyle
Specific demographic groups
Introduction and methods to market research:
Consumer behaviour and lifestyle:
Specific demographic groups:
See more titles of books by New Strategist Publications.
Media and Markets:
Cornell subscribes to tens of thousands of journals. Use Find e-Journals to locate journals by title or subject available electronically to Cornell students. Examples of some trade magazines and academic journals: