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How to: Research Consumer Markets: Articles

Types of Publications

Trade Journals are industry specific news publications

written for professionals in a given field.

Articles are often short, but very current. These

publications can be very helpful for market research.

Popular magazines are designed to inform readers

with varied backgrounds about a variety of current issues.

They are the least formal in scope and tone. 

Scholarly Journals are peer-reviewed and

written by subject experts. Articles are detailed

and often contain jargon. 

 

Articles

Searching for articles is an excellent way to find information on up and coming markets and products.