More Hospitality Industry Guides
Market Research
The following databases provide access to market research reports with detailed information about wine consumers, including their preferences for specific brands and flavors and their spending behaviors.
- Restaurant, Food & Beverage Market Research HandbookAnnual electronic publication covering market profile, market development and growth strategies, strategic perspectives, market analysis, market enhancements. Each issue includes a summary of the distilled spirits industry for that year and ranks spirits by type (vodka, whiskey, etc.) and by brand.
- Who's Buying Alcoholic and Nonalcoholic Beverages2013. Available on reserve in Nestle Library.
- Mintel Global New Products DatabaseMintel's GNPD (Global New Products Database) monitors new product activity in consumer packaged goods markets, including food and drink. Select Insight then search for Spirits to see monthly updates on products and news in many different countries. You can also search for spirits in general or a more specific subcategory under products to learn more about thousands of types of spirits around the world.
- PassportExcellent resource for international market research reports, statistics, and analyst reports highlight consumers, market sizes, country data, forecasts, consumer lifestyles, companies, brands, and more. Passport has spirits industry reports for over 50 countries, which discuss consumer purchasing patterns and preferences. Also contains analysis articles and opinion pieces by market researchers related to the spirits industry.
- Mintel AcademicMarket research reports for products, markets and demographics. Users are required to set up a personal profile. Analysis includes market sizes and segmentation, forecasts, competitive context, consumer demographics, leading companies, marketing strategies, and more. Relevant titles include Spirits-US, White Spirits-US, Dark Spirits-US, White Spirits and RTDS for the US, UK, and Europe, Spirits: The Consumer-US, and Premium Alcohol Brands-UK.
- SimplyAnalyticsMapping application to create thematic maps and reports using demographic, business, and marketing data for the US. Under variables, select consumer expenditures --> food --> alcoholic beverages --> at home OR away from home. Next, choose a geographic location (state, city, zip code, etc.). This will generate a new map using your selected criteria that will allow you to see how much consumers spent on alcohol in a specific location.