Campaign ads / advertisements / commercials
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The Living Room Candidate: Presidential Campaign Commercials 1952-2008From the Museum of the Moving Image. Click on the "Curator's Choice" link for an amazing selection of some of the most compelling adds from the last half century.
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Presidential Campaign Ads 1960-1976From the Internet Archive, Community Video section.
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Political TV Ad ArchiveThe Political TV Ad Archive is a project of the Internet Archive. This site provides a searchable, viewable, and shareable online archive of 2016 political TV ads ...."
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Ad Data -- FCC Filings"... contains filings submitted to the Federal Communications Commission by broadcasters around the country. Most radio, TV, satellite and cable providers are required to submit a "political file" to the FCC. The documents they contain allow the public to track each station's contracts, correspondence and other filings as they pertain to the candidates, super PACs, dark money groups and other organizations running political and issue ads. CRP is now downloading, parsing, and updating this data on a daily basis and will begin to make parts of it available as time and resources permit." Note: These are individual ad buys, released as pdfs.