Identifying an Industry

Most industries are officially classified according to the North American Industrial Classification System (NAICS).  Identifying a NAICS code can significantly help you identify appropriate resources for that industry.

You can do this a few different ways; head to the NAICS web site and sift through industry descriptions until you find what seems like a likely match; or, look up the name of your company in Hoover's Online and find the NAICS code in the company overview.

Industry Research