What is Demographic Information?
Demographic data, or simply demographics, refers to things about people that can be objectively counted and verified. While race/ethnicity, gender, income and age are major demographic categories, this can also includes things like educational attainment and ways of getting to work.
The primary source of this kind of data in this country is the US Census.
Remember, demographics doesn't capture the beliefs or attitudes of those populations--that's psychographics.
Audiences
Cornell college students
Middle class Ithaca working
residents who commute
Disabled residents who do not
drive
Finding Demographic Information--Video
Useful Web Resources
- American FactFinderA product of the US Census, American Factfinder provides Census data in user friendly format. This includes the American Community Survey (yearly population estimates between Census decennial periods), American Housing Surveys, Annual Economic Surveys, Decennial Census, Economic Census, County Business Patterns, and more.
- Census Bureau HomepageThe US Census Bureau's Homepage where you can find lots of information about the census and related topics