Who is your consumer?
Who will buy your products? How often your target consumers are likely to buy? Is the population of target consumer growing? What habits and behaviors the key consumers exhibit? Finding answers to these questions is key to tailor your marketing strategy.
- Mintel Global New Products DatabaseThe Global New Products Database offers excellent coverage of new product activity for competitor monitoring, category awareness, opportunity identification and inspiration for new product development. More than 33,000 new products are added every month from 62 countries worldwide.
Explore How to: Research Consumer Markets Guide
- How to: Research Consumer MarketsThis online guide gives a quick overview of the key resources essential to perform consumer market research.
Market Research Resources
Use the following resources to find target consumer profile, usage behavior, attitudes, and other consumer-related information.
- Mintel AcademicOffers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.
- PassportExcellent resource for international industries, countries, markets, and products. Market research reports, statistics, and analyst reports cover consumer market sizes, country market data, forecasts, consumer lifestyles, companies and brands, and many product & location specific reports.
- SimplyAnalyticsSimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business, and marketing data for the United States. Excellent source for locating demographic and marketing data for specific geographic locations.
- StatistaStatista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
- Frost & SullivanIn-depth market research and strategy reports with European and global coverage of the following areas: Aerospace & Defense; Automotive & Transportation; Chemicals, Materials and Food; Electronics & Security; Energy & Power Supplies; Environment & Building Technologies; Healthcare; Industrial Automation & Process Control; Information & Communication Technologies; Measurement & Instrumentation. Covers 1998 to present, updated as new reports are produced.
- Sports Market AnalyticsSports Market Analytics provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, demographics, fan profiles, sports finance, sponsorship, broadcasting, media, and marketing.
- TechnavioTechnavio provides market research reports for a variety of global industries, including technology, healthcare, retail, energy, aerospace, consumer goods and automotive. Unlimited report viewing is available, but each Cornell email address is limited to 20 downloads per month.
- ThomasNet.com"Free access to: over 168,000 companies; 68,000 product and service categories; thousands of online suppliers catalogs and web site links;