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These books are recommended by the Nestle Librarians for learning more about the airline industry. Click the link to the catalog record to see where each book is located.
- Introduction to Air Transport Economics byCall Number: ILR HE9803.A5 V37 2008Publication Date: 2008Uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. In one comprehensive textbook it applies economic theory to all aspects of the aviation industry, bringing together the numerous and informative articles and institutional developments that have characterized the field of airline economics in the last two decades as well as adding a number of areas original to an aviation text.
- Airport Marketing byCall Number: ILR HE9797.4.E3 J37 2005Publication Date: 2005Airport Marketing examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities.
- Plunkett's Airline, Hotel, and Travel Industry Almanac byCall Number: ILR HE9803.A2 P58Publication Date: 2014Provides a directory of travel companies, including airlines. Reports growth plans, brief financial overviews, salaries, and contact information for top executives, and summaries each company’s competitive advantage. Includes U.S. aviation industry statistical tables. See Nestle Library staff for access.
- Management in the Airline Industry byCall Number: ILR HE9843.A4 H37 2007Publication Date: 2008Combining contemporary HRM theory and practice with debates in critical management and in industrial relations, this book examines the peculiar challenge that civil aviation pilots present for management. Based on original research, this book examines the impact of human resource management on airline pilots in recent years.
- Boeing versus Airbus byCall Number: ILR HD9711.U64 B646 2007Publication Date: 2007Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers. Incorporating interviews, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. Newhouse also explores the problems that now face Boeing and Airbus alike: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement.
- The Evolution of the US Airline Industry byCall Number: ILR HE9803.A4 B46 2005Publication Date: 2005The Evolution of the US Airline Industry discusses the evolution of the hub-and-spoke network system and the associated price discrimination strategy, as the post-deregulation dominant business model of the major incumbent airlines and its breakdown in the early 2000s.
- Airline Marketing and Management byCall Number: ILR HE9781.S35 2004Publication Date: 2004This book examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. The fifth edition includes new material on: The implications of terrorism. The lessons to be learned from the economic slowdown. Developments that have taken place in the regulatory scene. The impact of low-fare airlines.
- Deregulation and Competition byCall Number: ILR HE9774 .S44 2007Publication Date: 2007This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.
- Fasten Your Seatbelt byCall Number: ILR HE9776 .T362 2005Publication Date: 2005This book firstly examines customer behaviour and how to address it. Secondly, it discusses the required changes on the part of airline management not only to think boldly, but also to execute courageously and relentlessly, ground-breaking strategies to fly ahead of their customers.
- The Airline Business byCall Number: ILR HE9762 .D64 2006Publication Date: 2005Leading industry authority Rigas Doganis examines the future prospects for the changing airline business and assesses alternative policies which could help the sector adapt to the shifting marketplace. Ideal for students, researchers and professionals in the fields of economics and business, industry and transportation studies, this second edition of his definitive book brings the story right up to date.
- Global Airlines byCall Number: ILR HE9776 .H36 2007Publication Date: 2007Presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, 'open skies' agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.