Critical Looking Exercise
Inspired by the election of Donald Trump in 2016 and sustained police brutality against marginalized people in the United States, a series of protests erupted amongst the public. Many of the protests conducted by those who were negatively affected by police brutality and the former President’s policies were described amongst individuals and news outlets as “riots.” Why might Pepsi choose to publish this advertisement in 2017? How does the contemporary language surrounding protest movements inform how we read this advertisement? How is the moving image being utilized here to represent protest? How are race, gender, sexuality, and class functioning or not functioning in these images? How might we relate this advertisement to Guy Debord’s insights on celebrity and spectacle? What can the images within this advertisement tell us about nation, safety, and citizenship in the US?