Spa Industry Guide: Books

Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.

Latest edition in Nestle Library; see a librarian for access. "To assist hotel spa managers evaluate the financial performance of their operations, CBRE Hotels Research has developed Trends in the hotel spa industry. This specialty report offers summary financial benchmarking data for a hotel's spa department. Report schedules for spa department revenues, expenses, and profits are presented by location, square feet, number of treatment room, and by revenue categories. The data is presented as a percent of revenue, per available guest room, per occupied guest room, per square foot, and per treatment room."

Spa Business Strategies covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, and more.

Spa and Salon Alchemy is a practical and definitive guide to building, opening and operating a profitable spa or salon. Cutting-edge recommendations will help professionals lower their start-up costs and fine-tune their business systems to boost revenues and increase profitability. The author clarifies emerging trends in the industry as well as consumer demands.

The use of natural geothermal springs in the treatment of illness and the promotion of wellness (thermalism, balneology) forms the foundation for a discussion of the development and growth of health and wellness tourism in this book. A range of perspectives are explored, including usage, heritage, management, technology, environmental and cultural features, and marketing.

Spa Business is written for investors and developers, operators and buyers, designers and suppliers. Our readers work in all areas of the professional spa market worldwide. Current issues shelved in the Marriott Student Learning Center, Statler Hall.