Evaluating Polling & Public Opinion Sources
- American Association for Public Opinion ResearchAn association of public opinion and survey research professionals. See their Code of Professional Ethics and Standards.
Dictionary of PollingCall Number: Olin Library Stacks HM 261 .Y74New York: Greenwood Press, 1992.
Definitions of about four hundred terms. The content of each entry is carefully linked to the appropriate source in the extensive bibliography.
Exit Polls : Surveying the American Electorate, 1972-2010Available online and in print: Olin Library Reference JK 2007 .B47 2012.
See "Advantages and Disadvantages of Exit Polls," pages 18-21. Contains a large amount of statistical information and graphs comparing exit polls over time.
The Voter's Guide to Election PollsCall Number: Olin Library Reference HN 90 .P8 T73 2024Print title. 6th ed. New York: Rowan & Littlefield, 2024.
Chapters highlight the major elements of electoral polls and polling in the U.S. with an introduction to polls and surveys, the four main elements of the design and analysis of polls, evaluating polls, and a discussion of common complaints about polls and polling. Bibliographies with substantial annotations end each chapter. An excellent resource.
