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COMM 2820: Research Methods in Communication Studies

Research guide for the Communication research methods class

Develop A Search Strategy

Developing Your Research Question

 Formulating a clear, well-defined research question of appropriate scope is key to a successful research project.  A research framework can be helpful for this process; in Communication and other social science fields, SPICE is most commonly used.

The SPICE question framework identifies five concepts: Setting, Population or perspective, Intervention/exposure/interest, Comparison, and Evaluation.  Research  question="What is the effect of media coverage on utilization of breast cancer screening by Women 40 years or older?".

Element Definition Example
Setting Setting is the context for the question (where). North America
Population Population is the users or stakeholders of the service (for whom). Women 40+
Intervention / Interest / Exposure Intervention is the action taken for the users or stakeholders (what). Media coverage
Comparison Comparison is the alternative actions or outcomes (compared to what).

No media coverage

Evaluation Evaluation is the result or measurement that will determine the success of the intervention (what is the result, how well). Utilization of Breast Cancer Screening

Identify Core Concepts and Keywords

It can be helpful to break down your research question into core concepts and keywords, tied together with Boolean Operators.

 

This graphic shows the breakdown of a research question into its core concepts and keywords.

Boolean Operators

Your Toolbox