Formulating a clear, well-defined research question of appropriate scope is key to a successful research project. A research framework can be helpful for this process; in Communication and other social science fields, SPICE is most commonly used.
The SPICE question framework identifies five concepts: Setting, Population or perspective, Intervention/exposure/interest, Comparison, and Evaluation. Research question="What is the effect of media coverage on utilization of breast cancer screening by Women 40 years or older?".
Element |
Definition |
Example |
Setting |
Setting is the context for the question (where). |
North America |
Population |
Population is the users or stakeholders of the service (for whom). |
Women 40+ |
Intervention / Interest / Exposure |
Intervention is the action taken for the users or stakeholders (what). |
Media coverage |
Comparison |
Comparison is the alternative actions or outcomes (compared to what). |
No media coverage
|
Evaluation |
Evaluation is the result or measurement that will determine the success of the intervention (what is the result, how well). |
Utilization of Breast Cancer Screening |