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Market Research
The following databases provide access to market research reports about beer with detailed information about consumers, including their preferences for specific brands and flavors and their spending behaviors.
- Restaurant, Food & Beverage Market Research HandbookAnnual electronic publication covering market profile, market development and growth strategies, strategic perspectives, market analysis, market enhancements. Each issue includes a summary of the beer industry for that year and ranks top beer bars.
- Mintel Global New Products DatabaseMintel's GNPD (Global New Products Database) monitors new product activity in consumer packaged goods markets, including food and drink. Select Insight then search for beer to see monthly updates on beer products and news in different countries.
- Technomic IgniteFoodservice and restaurant industry intelligence, forecasts, and data. Restaurant industry trends, including menu development. Select DRINK from the top horizontal toolbar to view industry data, company and brand profiles, consumer data and trend reports. There is a 2013 Beer Industry Report and BeerTAB Report (Trends in Adult Beverage).
- Mintel AcademicMarket research reports for products, markets and demographics. Users are required to set up a personal profile with a log in and password. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, segment performances, retail channels, consumer demographics, leading companies, brand share, marketing strategies, and more. Relevant titles include Domestic Beer-US or Imported Beer-US, or Beer-US, or Beer-UK, as well as additional beer reports from over 10 European countries.
- PassportExcellent resource for the international beer industry, with individualized reports for dozens of countries. Market research reports, statistics, and analyst reports cover consumer market sizes, country market data, forecasts, consumer lifestyles, companies and brands, and many product & location specific reports.
- SimplyAnalyticsMapping application to create thematic maps and reports using demographic, business, and marketing data for the US. Under variables, select consumer expenditures --> food --> alcoholic beverages --> at home OR away from home. You can then select the category Beer and Ale. Next, choose a geographic location (state, city, zip code, etc.). You can also use the Find Businesses tab to map local bars and stores than sell alcoholic beverages.