Mintel Academic Market research reports for products, markets and demographics. Users are required to set up a personal profile with a log in and password. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more. Covers European (with an emphasis on UK) and US markets. Hotel reports include sections discussing Bed and Breakfast data.