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New Venture Research: Market Research

This guide offers a road map to research resources to develop a business plan for the Cornell University community.

Who is your consumer?

Who will buy your products? How often your target consumers are likely to buy?  Is the population of target consumer growing? What habits and behaviors the key consumers exhibit? Finding answers to these questions is key to tailor your marketing strategy.

Explore How to: Research Consumer Markets Guide

Market Research Resources

Use the following resources to find target consumer profile, usage behavior, attitudes, and other consumer-related information.