Overview
The sources below may be helpful in understanding and evaluating public opinion polling in the United States.
Evaluating Polling and Public Opinion Sources
- American Association for Public Opinion ResearchAn association of public opinion and survey research professionals. [See About AAPOR]
Books
Exit Polls : Surveying the American electorate, 1972-2010 by Call Number: Olin Library Reference JK 2007 .B47 2012 +See "Advantages and Disadvantages of Exit Polls," pages 18-21. Contains a large amount of statistical information and graphs comparing exit polls over time.
The Voter's Guide to Election Polls by Call Number: HN 90 P8 T73 2008Publication Date: 2008Note: 2024 edition on order.
Print title. 4th ed. New York: Rowan & Littlefield, 2008.
Chapters highlight the major elements of electoral polls and polling in the U.S. with an introduction to polls and surveys, the four main elements of the design and analysis of polls, evaluating polls, and a discussion of common complaints about polls and polling. Bibliographies with substantial annotations end each chapter. An excellent resource.
