Marketing Research
Please note: For more Marketing information, try searching News Resources.
- ABI/InformABI/Inform, an extensive international business and management database, contains bibliographic citations, abstracts, and full text of articles appearing in professional publications, academic journals, and trade magazines published worldwide. ABI/Inform covers the areas of accounting, banking, computers, economics, engineering management, communications, finance, health care, human resources, insurance, international trends, law, management, marketing, public administration, real estate, taxation, transportation.
- IBISWorldIBISWorld provides industry research reports and profiles for over 700 United States industries as well as a wide range of industries in China. Business reports for five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic data. Each report provides key statistics, market characteristics and segmentation, industry conditions, leading competitors, industry performance analysis and future outlook.
- MintelProvides detailed Market Research Reports for popular products and small industries. Includes data on the Market size, forecasts, market drivers, market and industry performance, consumer behavior, and leading companies in the market.
- Business Source CompleteProvides full text for scholarly business journals and a variety of other sources. Coverage includes virtually all subject areas related to business. Coverage dates as far back as 1922.
- Frost & SullivanIn-depth market research and strategy reports with European and global coverage of the following areas: Aerospace & Defense; Automotive & Transportation; Chemicals, Materials and Food; Electronics & Security; Energy & Power Supplies; Environment & Building Technologies; Healthcare; Industrial Automation & Process Control; Information & Communication Technologies; Measurement & Instrumentation. Covers 1998 to present, updated as new reports are produced.
Marketing and Demographics
- SimplyAnalyticsSimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business, and marketing data for the United States. Excellent source for locating demographic and marketing data for specific geographic locations.
- Bureau of Labor StatisticsThe primary data collecting agency for U.S. labor economics statistics. Data is compiled from dozens of surveys and frequently updated.
- Consumer Expenditure SurveyProvides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.