Albert R.
Mann Library
mann-ref@cornell.edu
(607) 255-5406
Mann Library supports the instruction, research, and extension programs of Cornell University's College of Agriculture and Life Sciences and College of Human Ecology.
No matter where you are in the research process, we encourage you to ask for information consulting services. Email us your question or request a consultation. Reference librarians are here to assist.
What is my company's Industry?
Industries are typically defined by NAICS codes. NAICS codes are 6 digit numbers, where each digit indicates a slightly more specific industry.
For example:
33 = Manufacturing
327 = Nonmetallic Mineral Product Manufacturing
3272 = Flass and Glass Product Manufacturing
327211 = Flat Glass Manufacturing
These codes help you to identify competitors, and they can help you find resources that will tell you more about your company's industry.
These codes are used throughout most of the databases that you will be using for this assignment.
Watch this quick video on using and understanding NAICS codes.
Many companies will be part of multiple industries, and as a result will have several NAICS codes. Look at the main company profile page in Hoover's to get an idea of what your company's primary Industry (and primary NAICS code) is.
If you're interested in learning more about the Entrepreneurship Landscape at Cornell, and would like to learn what is available and how to get connected, please have a look at the Entrepreneurship at Cornell Webpage.
Alternatively, librarians at the Hotel School have gathered a collection of links and made them available on their own Entrepreneurship research guide.
Step 1: Browse Business Plans using Gale Business Plan Handbooks
What: Gale Business Plans Handbooks provide actual business plans developed by small businesses throughout North America. New plans are published every year and the cost of production is updated. If you find an older plan, then you can add inflation to the cost figures.
How to use: Connect to Gale Business Plans Handbooks and search using keywords that broadly describe your business (e.g., restaurant, cafe, car wash, gallery, music, movies, etc). You cannot be too specific because if your idea is truly original, you are not going to find an exact business plan for your idea; if you do find an exact match, then your idea is not original.