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Product Research
The Cornell library subscribes to two different databases from Mintel that are relevant for researching products and services (descriptions below).
- Mintel Global New Products DatabaseMintel's Global New Products Database (GNPD) monitors product innovations and new product activity in 86 global consumer goods markets. Product categories include food, drink, household, beauty & personal care, healthcare, pet care, and more. Reports include new product launches, industry trends, and unique packaging-specific characteristics.
- Mintel AcademicMintel's Academic database offers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.