Marketing Research Guide: Home

The Nestle Library provides research assistance to all members of the School of Hotel Administration, as well as the larger Cornell community. Stop by the library or email the reference team.

We also offer consultations (individual or group) for more in-depth research assistance.

Welcome.

This guide was prepared by the staff of Nestlé Library as an introduction to marketing research resources. Please use the tabs at the top of this guide to find specific types of information related to marketing research.

If you have any questions about this guide or need additional assistance with your research, please stop by the library or use the contact information in the left sidebar of this guide.

For a complete list of course and industry guides created by the Nestlé Library, please visit our Research Guides page.