Have a Question?
Sample question: "What is market share and how do I find it for my industry?"
Answer: Oxford's A Dictionary of Business defines this concept as the,
"...share of the total sales of all brands or products competing in the same market that is captured by one particular brand or product, usually expressed as a percentage."
The Market Share Reporter and the World Market Share Reporter provide this type of data for many industries. These publications can also be found electronically through Business Insights: Essentials.
Market Research Resources
Use the following resources to find market share, identify competitors, and much more.
- Mintel AcademicOffers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.
- SimplyAnalyticsSimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business, and marketing data for the United States. Excellent source for locating demographic and marketing data for specific geographic locations.
- PassportExcellent resource for international industries, countries, markets, and products. Market research reports, statistics, and analyst reports cover consumer market sizes, country market data, forecasts, consumer lifestyles, companies and brands, and many product & location specific reports.
- EIU.comEconomic, demographic, consumption and industry data on 60 major countries worldwide and 11 regional aggregates. Included are detailed economic and industry forecasts for the next five years and longer-term economic projections.
- Sports Market AnalyticsSports Market Analytics provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, demographics, fan profiles, sports finance, sponsorship, broadcasting, media, and marketing.
- Mintel Global New Products DatabaseMonitors worldwide product innovation and new product activity in consumer packaged goods markets. Covers food, drink, household, beauty & personal care, healthcare, and pet sectors across key global markets.
- Thomas Register"Free access to: over 168,000 companies; 68,000 product and service categories; thousands of online suppliers catalogs and web site links;
- J.D. Power and Forrestor Market SurveysBoth of these companies offer some free reports. Look for business ratings on JD Power http://www.jdpower.com/ and IT marketing and social computing on Forrestor. http://www.forrester.com/rb/search/results.jsp?N=0+100+133001