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SGE Immersion - Practicum - NBA 6580: Market Research

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Sample question: "What is market share and how do I find it for my industry?"


Answer: Oxford's A Dictionary of Business defines this concept as the,
 

  "...share of the total sales of all brands or products competing in the same market that is captured by one particular brand or product, usually expressed as a percentage."
 

The Market Share Reporter and the World Market Share Reporter provide this type of data for many industries. These publications can also be found electronically through Business Insights: Essentials.

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Market Research Resources

Use the following resources to find market share, identify competitors, and much more.