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Product Research
The Cornell library subscribes to two different databases from Mintel that are relevant for researching products and services (descriptions below).
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Mintel AcademicOffers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.
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Mintel Global New Products DatabaseMonitors worldwide product innovation and new product activity in consumer packaged goods markets. Covers food, drink, household, beauty & personal care, healthcare, and pet sectors across key global markets.