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Consumer Market Research
The library subscribes to several databases that are useful for conducting consumer market research, including:
- Mintel AcademicMintel Academic offers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.
- SimplyAnalyticsSimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business, and marketing data for the United States. Excellent source for locating demographic and marketing data for specific geographic locations.
- StatistaStatista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on more than 600 industries. In addition to tables and charts, Statista also provides infographics and studies on selected industries and topics.
- PassportThe Passport database is an excellent resource for international industries, countries, markets, and products. Market research reports, statistics, and analyst reports cover consumer market sizes, country market data, forecasts, consumer lifestyles, companies and brands, and many product & location specific reports.