Are you attending a corporate briefing for a company you know little about and you have only 30 minutes to prep? Has one of your professors asked you to meet with them later today to give you a lead about a job opportunity, and you want to quickly check out what you can about the company?
When short on time, tackle these areas first. You can conduct a more in-depth investigation if you pursue your lead(s) later on.
Review company insider information: Go to Hoover's or to get company profile, history, news, key personnel, etc. Hoover's also provides a comparison report that tracks the company's performance in relation to it's top competitors as well as its main industry. Look in Thomson One for company's SWOT analysis.
Research your industry space: Read the industry profile in CareerBeam. Make sure to check their "Call Preparation Questions" and "Conversation Starters" suggested for your space.
Finding SC Johnson company profile in Hoovers:
|1.||Access Hoovers Online.|
|2.||In the Companies tab, type SC Johnson & Son in the search box and click the Search button.|
|3.||Under Refine Your Search on the left, click Headquarters.|
|4.||Click S.C. Johnson & Son, Inc. for Racine, WI.|
To get articles about Google:
|1.||Access Factiva via the Management Library website.|
|2.||Under Search > Search Builder, click Company to expand the option.|
|3.||In the Company search box type Amazon and click on the appropriate result to add that company to the search.|
|4.||Set your date range to as long or short as you would like. You can also select region, language, industry, etc.|
|5.||Click the Search button.|
|6.||If the results are too large, click the Modify Search button as use keywords in the Free Text Search box or other parameters to limit the results. Notice the examples link by the Free Text Search box. This has many useful suggestions as to how you can further filter your results.|