The Nestle Library provides research assistance to all members of the School of Hotel Administration. Stop by the library or email the reference team.
We also offer consultations (individual or group) for more in-depth research assistance.
This guide was prepared by the staff of Nestlé Library as an introduction to library resources for students in HADM 4145: Strategic Business Plan Development. The focus of this guide is finding library resources for for creating a marketing plan. Explore the tabs at the top of this guide to get started.
If you have any questions about this guide or need additional assistance with your research, please stop by the library or use the contact information in the left sidebar of this guide.
For a complete list of course and industry guides created by the Nestlé Library, please visit our Research Guides page.