A: You have several good options for company research, but the BEST place to START is Hoover's Online. It provides a high degree of detail for public companies (and some information for private companies) including the ability to quickly identify the company's main competitors, acquire three year financial performance and benchmarking to the industry and competitors under the "Financials" section.
Q: Where can I find 5 year company financial results & ratios?
A: Mergent Online provides 5 year company financial results & financial ratios.
Mergent Online provides a variety of analytical choices, including creation of customized comparison lists and reports of companies and industry sub-groups.
Use Thomson Research if you are looking for all the financial ratios (activity, liquidity, profitability and valuation). Apart from excel downloadable spreadsheet financials, you will find SEC quarterly, annual and financial ratio reports.
Q: Where can I find Annual Reports?
A: The company website is an obvious choice. Often companies only make a few reports available on their web. If you want historical annual reports, use Mergent Online or Hoover's Online
Q: When should I use Bloomberg?
A: The Bloomberg system is a leading information service for global financial markets. At least 250,000 terminals are used by investment professionals around the world. Corporate recruiters at Cornell are seeking candidates with competitive technical and financial technology skills. Gain this competitive skill before your next job interview. And we can help you get started right here at Mann Library.
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Q: Where can I find sample SWOT reports?
Answer: SWOT reports are available through Business Source Complete. But these reports are not a substitute for your project. These are just good models to follow as professors usually want you to conduct an original SWOT. Please check with your faculty.
No matter where you are in the research process, we encourage you to ask for information consulting services. Email us your question or request a consultation. Reference librarians are here to assist.