Have a Question?
Sample question: "What is market share and how do I find it for my industry?"
Answer: Oxford's A Dictionary of Business (HF 1001 C74 in Reference) defines this concept as the,
| "...share of the total sales of all brands or products competing in the same market that is captured by one particular brand or product, usually expressed as a percentage." |
Market Research Resources
Use the following resources to find market share, identify competitors, and much more.
- Career Search
Use CareerSearch to screen for a set of companies, both U.S. and international, based on selected criteria. Use CareerSearch to create a list of potential competitors which can then be downloaded into Excel and other formats. - EIU Market Indicators and Forecasts
Produced by the Economist Intelligence Unit and provides economic, demographic, consumption and industry data on 60 major countries worldwide and 11 regional aggregates. - Euromonitor Passport A marketing tool that contains data for many countries on consumer market sizes, market data & forecasts, consumer lifestyles, companies and brands. Also includes access to full text of the market research reports containing market analysis.
- Gartner Intraweb Source of technology reports.
- Hoovers Online IPO Central Initial Public Offering filings, calendar and performance data is listed with links to company overviews and competitors.
- J.D. Power and Forrestor Market Surveys Both of these companies offer some free reports. Look for business ratings on JD Power http://www.jdpower.com/ and IT marketing and social computing on Forrestor. http://www.forrester.com/rb/search/results.jsp?N=0+100+133001
- Mintel Market research reports for the US, UK, and selected European countries. NOTE: Requires the creation of an individual account. You MUST use your Cornell email address.
- Simply Map SimplyMap works best if you create your own login, then your work is saved. Market data is available under Reports, click Variables, click All and MRI Consumer Survey and scroll down or use search box.
- Sports Business Research Network A continuously updated source of full text articles providing news and market research information from sports industry sources.
- Thomas Register "Free access to: over 168,000 companies; 68,000 product and service categories; thousands of online suppliers catalogs and web site links;
Description
Loading content... please wait
 |
Loading content... please wait