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How to: Research Consumer Markets: Home


Need to create a picture of a consumer market?

This online guide gives a quick overview of the key resources the Management Library offers Cornell students, faculty, and staff for their consumer market research needs. It serves as an ideal starting point for researching consumer markets.

Additionally, we are available to assist you in-person, by phone, or email to provide personalized assistance for your specific market research needs. Feel free to schedule a one-on-one consultation customized to your needs/interests or e-mail us your question at


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Management Library Research Team

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Contact: Johnson Management Library

101 Sage Hall

Johnson Graduate School of Management