Cornell University Cornell University Library Guides - Marketing Jobs -- Career Research for MBAs

Which Type Are You?

Typically, MBAs find jobs via one of two means:
1. Through on-campus recruiting, or
2. Via an independent job search.

For on-campus recruiting, you want to know a few key things about the company in advance. The library can help you answer questions such as:

–	What has been written about ABC Company in the past 14 days?
–	Who are the key executives?
–	Which firms are the company's top peers?
–	Have any recent analyst reports been written about the company?

For independent job searchers, you will will want to answer the above questions and may need to create lists of companies to target.

Getting Started

Welcome! This guide will help you navigate the best research sources and strategies for landing your perfect marketing job.

A career in marketing offers some of the most diverse challenges in the job world. Advertising, brand management, market research, promotions, public relations -- marketing encompasses all of these fields and more. How do you focus your search efforts? Which category best fits your personality?

Step 1: Begin by scheduling an appointment with a professional career advisor at the Career Management Center. They will help you define your career goals and coordinate your efforts.

Step 2: Your enrollment in the Cornell MBA program gives you access to a wide array of career planning resources. Explore Management Library's tools, workshops and consultations with a member of a reference team for specific research questions.

This guide was brought to you by the Management Library and the Career Management Center. Click through the tabs above for specific suggestions on how to land your perfect marketing job. Good luck!

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