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Circulation Statistics for Magazines and Newspapers: Historical
 

Resources for locating circulation statistics for periodicals: newspapers, journals, and magazines both current and historical.

Historical Circulation Statistics

Media Intelligence Center. Online version only.
Circulation and readership statistics for over 2,800 North American magazines and newspapers from first quarter of 2011 to date. Larger newspapers have average daily circulation figures for print copies as well as online readership counts and website usage. For a good example of the detailed information available, search Times Union and click on the Albany NY title.


Printed directories in chronological order from the oldest to the newest coverage, 1869-1989. Titles in these directories are arranged geographically by state and municipality. They include information for both newspapers and other periodicals.

Rowell’s American Newspaper Directory. – (Kroch Library Rare & Manuscripts (Request in advance) Z 6951 .R88+)

                                Print Holdings:   1869, 1877

1879: Jan. <Preservation photocopy>

24th-25th, 27th,29th year (1892-1893,1895,1897)

30th year (1898: Mar.)

32nd, 39th-40th year (1900, 1907-1908)

 

N. W. Ayer & Son’s American Newspaper Annual. (Library Annex Z 6951 .A97)

                                Print Holdings: 1880-1881,1883-1884,1891

 

N. W. Ayer & Son’s American Newspaper Annual and Directory. (Library Annex Z 6951 .A97)

                                Print Holdings: 1910, 1912, 1914-1921,1924-1926,1929

 

N. W. Ayer & Son’s Directory of Newspapers and Periodicals. (Library Annex Z 6951 .A97)

                                Print Holdings: 1930-1969

 

Ayer Directory, Newspapers, Magazines and Trade Publications. (Library Annex Z 6951 .A97)

                                Print Holdings: 1970-1971

 

Ayer Directory of Publications. (Library Annex Z 6951 .A97)

                                Print Holdings: 1972-1973, 1975-1979, 1981-1982

 

IMS ... Ayer Directory of Publications. (Library Annex Z 6951 .A97)

                                Print Holdings: 1983-1985

 

IMS Directory of Publications. (Library Annex Z 6951 .A97)

                                Print Holdings: 1986

 

Gale Directory of Publications. (Library Annex Z 6951 .A97)

                                Print Holdings: 1987-1989

 

For circulation data after 1989, see the titles listed under the Recent tab in this guide.