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New Venture Research: Finding Articles in Bloomberg Businessweek

This guide offers a road map to research resources to develop a business plan for the Cornell University community.

Bloomberg BusinessWeek

Example: "Fertile Ground for Startups"in Bloomberg BusinessWeek, November 23, 2009. You know the article title, where it was published, and when it was published.

 

  1. Connect to Business Source Complete via the Top Business Databases list on the Management Library homepage.
  2. In the top search box, type businessweekYou know the name of the publication.
  3. In the next search box type fertile ground for startupsYou know the title of the article, so type the entire phrase or keywords.
  4. A record for the article will appear.  Click the Html Full Text link.
  5. If you choose, you can e-mail the article, or save, print, etc.

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Management Library Research Team
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Johnson Graduate School of Management
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