Marketing & Sector Databases
- SimplyAnalyticsSimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business, and marketing data for the United States. Excellent source for locating demographic and marketing data for specific geographic locations.
- American FactFinderA product of the US Census, American Factfinder provides Census data in user friendly format. This includes the American Community Survey (yearly population estimates between Census decennial periods), American Housing Surveys, Annual Economic Surveys, Decennial Census, Economic Census, County Business Patterns, and more.
- Consumer Expediture SurveyProvides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
- Mintel AcademicOffers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.
- Researching Consumer MarketsThis guide, put together by the Johnson School Library research team can direct you to other resources important to understanding and researching Consumer Markets
