The Voter's Guide to Election Polls
Call Number: Olin Library Reference HN 90 .P8 T73 2008
4th ed. New York: Rowan & Littlefield, 2008.
Chapters highlight the major elements of electoral polls and polling in the U.S. with an introduction to polls and surveys, the four main elements of the design and analysis of polls, evaluating polls, and a discussion of common complaints about polls and polling. Bibliographies with substantial annotations end each chapter. An excellent resource.