To begin, you will need to locate the North American Industry Classification Sector (NAICS) code for your industry.
Do this one of two ways; head to the NAICS web site and sift through industry descriptions until you find what seems like a likely match; or, look up the name of your company in Hoover's Online and find the NAICS code in the company overview.
NOTE!!! For all resources, you will be taken to the link in the library catalog. You must the resource in order to access it; if you're off-campus, this means you'll have to authenticate using your NetID and password.
Once you hit play, make sure you select the FULL SCREEN icon in the lower left. Otherwise, you can't see anything!