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AEM 1200/2200: Introduction to Business Management: Section 5. Target Market

Components of the Target Market Section

   The target market section contains the following:

1. Who is the target market of the firm?
2. What social (demographic, sociological, psychographic) trends are most relevant in understanding its current situation and patterns of change.

      Where do I look?


Tips and tricks

   How do I...

...locate information for this section?

  • This section will be very easy for some companies, and difficult for others.  In some cases, the target market it will be spelled out somewhere on the company website.  In some cases you will need to find market research data to determine who is purchasing the service/product and make inferences as to what the target market is based on that.  Be persistent, and do not be surprised if you have a hard time finding something that says "the target market for X company is Y demographic".  

Getting help with the assignment

  Getting Help

  1. First and foremost, please watch the videos available in this guide. They will show you how to use the resources, and therefore find the information you need.
  2. If you need clarifications on the assignment, such as ratios or what each section means, please ask your TAs
  3. For questions about resources and research, Please visit the NEED HELP? page on this guide.

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