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AEM 3250: Personal Enterprise and Small Business Management (Spring 2013): Industry Research

A Mann Library guide to business plans, market data, business directories and research for AEM 3250 students.

Know Your Competition!

Part of a strong business plan is making the case for why your product/service stands out from its peers. You're expected to know your competition inside and out

While some competitors are immediately obvious through rankings and general research, smaller firms don't always make the usual hits.

Industry Information

Find industry trends, concerns, and major players via industry and association resources. See our website for additional industry information sources.

Industry News

Keep track of what is being written about your indusry, competitors, trends and opportunities. Media coverage can be a great source of most recent information for even the smallest or niche industries.

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