Market/Industry
Doing Market Research
When doing market research, you are looking at the consumers. e.g. Who is buying, how much, from what firm, et cetera.
When doing industry research you are looking at who is operating in that industry. e.g. Who is manufacturing the product, how large are they, et cetera.
In order to see if there is room for you to enter the market you need to find out how big the market is, is it currently saturated with competition, what void would your product fill, who is already selling in the market, how strong are the current players in the market, and what does the industry look like overall.
- Market size
- Market share
- Industry profile
What if There Is No Data on My Market?
Sometimes there is no data or established market research covering a specific industry. This is often the case when a industry is fairly new--such as with technology related markets. It can also be difficult or impossible to find much data where an industry is very specialized or very secretive.
In these situations sources such as trade journals, industry associations, interviews, and articles may be your best source for information.
Feel free to email us for assistance.
Market Research Resources
- Business Source CompleteBusiness Source Complete provides full text for scholarly business journals and other sources, including full text for more than 1,800 peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for top scholarly journals, including the Harvard Business Review. It also includes industry and country reports from Euromonitor and company and industry reports from Datamonitor.
- EIU.comEconomic, demographic, consumption and industry data on 60 major countries worldwide and 11 regional aggregates. Included are detailed economic and industry forecasts for the next five years and longer-term economic projections.
- Export.govExport.gov Helps American Companies Succeed Globally
Export.gov brings together resources from across the U.S. Government to assist American businesses in planning their international sales strategies and succeed in today’s global marketp - Frost & SullivanFrost & Sullivan provides in-depth market research and strategy reports with European and global coverage of emerging technologies in the following areas: Aerospace & Defense; Automotive & Transportation; Chemicals, Materials and Food; Electronics & Security; Energy & Power Supplies; Environment & Building Technologies; Healthcare; Industrial Automation & Process Control; Information & Communication Technologies; Measurement & Instrumentation.
- Mintel AcademicOffers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.
- PassportExcellent resource for international industries, countries, markets, and products. Market research reports, statistics, and analyst reports cover consumer market sizes, country market data, forecasts, consumer lifestyles, companies and brands, and many product & location specific reports.